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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
391
Konsumentenverhalten
391
Brand image
90
Markenimage
90
Brand management
86
Markenführung
86
Beziehungsmarketing
70
Relationship marketing
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Online retailing
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Liu, Matthew Tingchi
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Thaichon, Park
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Ko, Eunju
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Pornpitakpan, Chanthika
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Anisimova, Tatiana
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Cheah, Isaac
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Yang, Zhilin
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
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Arli, Denni
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Bai, Xuesong
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Bandyopadhyay, Argho
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Boateng, Henry
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Cham Tat Huei
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Chao, Chih-Wei
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Chow, Clement S. F.
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Dong, Xuebing
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Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
Farzana Quoquab
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,212
Journal of retailing and consumer services
1,959
SpringerLink / Bücher
1,700
European Journal of Marketing
953
International journal of consumer studies
785
International journal of hospitality management
739
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
572
Journal of Consumer Marketing
559
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
Management science : journal of the Institute for Operations Research and the Management Sciences
452
NBER Working Paper
428
Journal of marketing
425
Journal of marketing research : JMR
425
Springer eBook Collection
425
Journal of marketing management : MM
410
The journal of product & brand management
406
Marketing Intelligence & Planning
397
Europäische Hochschulschriften / 5
385
Journal of the Academy of Marketing Science
381
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Journal of marketing communications
369
The journal of brand management : an international journal
366
Springer eBook Collection / Business and Economics
360
Gabler Edition Wissenschaft
358
Journal of advertising research
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
342
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
Journal of business ethics : JOBE
331
Tourism management : research, policies, practice
328
Journal of retailing
322
Industrial marketing management : the international journal for industrial and high-tech firms
318
Cogent business & management
312
Journal of Product & Brand Management
303
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ECONIS (ZBW)
412
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412
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1
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
2
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
3
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
4
Guerrilla
marketing
's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
5
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
6
SMS
advertising
the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
7
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Pattern of similarities/differences in time orientation and
advertising
attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
9
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
10
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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