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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Brand asset management : drivi...
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Consumer behaviour
128
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128
Brand image
106
Markenimage
106
Brand management
104
Markenführung
104
Brand
46
Markenartikel
46
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46
Marketingmanagement
46
Beziehungsmarketing
39
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39
Designation of origin
21
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21
China
20
Customer satisfaction
16
Kundenzufriedenheit
16
Advertising effects
13
Social Web
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Social web
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Werbewirkung
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Internet marketing
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9
Virales Marketing
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Einzelhandel
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Brooksbank, Roger
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Pornpitakpan, Chanthika
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Anisimova, Tatiana
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Bandyopadhyay, Argho
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Bruwer, Johan
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Casidy, Riza
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Cheng, Julian Ming Sung
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Dong, Xuebing
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Hu, Yanghong
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Huang, Yung-Chuan
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Kaynak, Erdener
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Ko, Eunju
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Koubaa, Yamen
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Le, Angelina Nhat Hanh
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Plewa, Carolin
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Safeer, Asif Ali
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Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
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Tang, Felix
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Thaichon, Park
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1
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Asia Pacific journal of marketing and logistics
SpringerLink / Bücher
1,552
Journal of business research : JBR
1,049
The journal of brand management : an international journal
678
Journal of retailing and consumer services
460
The journal of product & brand management
426
Industrial marketing management : the international journal for industrial and high-tech firms
374
Springer eBook Collection
368
Gabler Edition Wissenschaft
354
Springer eBook Collection / Business and Economics
331
Europäische Hochschulschriften / 5
294
Journal of strategic marketing
288
European journal of marketing : EJM
270
Research
255
Psychology & marketing
241
Journal of marketing management : MM
239
Journal of marketing communications
218
Journal of marketing
215
Journal of the Academy of Marketing Science
203
Marketing intelligence & planning
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of Product & Brand Management
189
Lehrbuch
184
Journal of advertising research
172
Journal of marketing research : JMR
172
European Journal of Marketing
150
International journal of hospitality management
148
The journal of business & industrial marketing
140
Tourism management : research, policies, practice
139
Journal of travel and tourism marketing
134
Marketing letters : a journal of research in marketing
128
Strategic Direction
126
International marketing review
121
Marketing : ZFP ; journal of research and management
117
Journal of global marketing
114
The journal of consumer marketing
113
essentials
113
Hamburger Schriften zur Marketingforschung
107
Innovatives Markenmanagement
107
Journal of fashion marketing and management
106
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ECONIS (ZBW)
181
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1
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
2
Attenuating double jeopardy of negative country of origin effects and latecomer
brand
; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
Corporate rebranding and
brand
preference :
brand
name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
6
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Understanding the antecedents and outcomes of
brand
community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
8
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
9
Does effects of
brand
origin misperception jeopardize
brand
equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
10
Effect of
brand
origin on
brand
personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
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