Narrow search
Showing 1 - 10 of 437
Cover Image
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Cover Image
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Cover Image
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Cover Image
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Cover Image
Cultural dimensions and materialism : comparing Canada and China
Ogden, Harold; Cheng, Shen - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 431-447
Persistent link: https://www.econbiz.de/10009382080
Cover Image
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Cover Image
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Cover Image
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Cover Image
The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Cover Image
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796