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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
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Regulation of soft issues in advertising in Confucian societies : a comparative examination
Gao, Zhihong; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10003821146
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The effect of racial cues on the reader's response to advertisements: A US-China comparative study
Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10010138875
Cover Image
Perception of puffery in advertising: investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-199
Persistent link: https://www.econbiz.de/10009846258