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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
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Brand image
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,022
Journal of retailing and consumer services
1,942
International journal of consumer studies
773
International journal of hospitality management
736
Psychology & marketing
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
546
Working paper / National Bureau of Economic Research, Inc.
461
NBER Working Paper
406
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
390
European Journal of Marketing
385
SpringerLink / Bücher
384
Journal of Consumer Marketing
380
Journal of marketing research : JMR
371
European journal of marketing : EJM
368
The journal of brand management : an international journal
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
326
Journal of marketing
324
Journal of international consumer marketing
322
Journal of marketing management : MM
321
Tourism management : research, policies, practice
320
Journal of retailing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of fashion marketing and management
307
Journal of marketing communications
302
Cogent business & management
301
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
295
Journal of the Academy of Marketing Science
294
International journal of retail & distribution management
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Technological forecasting & social change : an international journal
287
The journal of consumer marketing
287
Journal of business ethics : JOBE
286
Journal of consumer behaviour : an international research review
286
International journal of contemporary hospitality management
266
International Journal of Retail & Distribution Management
264
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ECONIS (ZBW)
394
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394
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1
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
2
Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun
;
Sternquist, Brenda J.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
Saved in:
3
Perception
of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
4
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
5
The impact of ethnicity on luxury
perception
: the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
6
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
7
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
8
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
9
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
10
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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