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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Asia Pacific journal of marketing and logistics
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
IMF Working Papers
138
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
38
MPRA Paper
27
IMF Staff Country Reports
25
Journal of sports economics
25
Sport, Business and Management : an international journal ; SBM
24
International journal of sport finance
22
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Applied economics
16
Applied economics letters
15
International journal of economics and finance
15
Managerial Finance
15
CEPR Discussion Papers
14
Finance research letters
14
Sport marketing in a global environment : strategic perspectives
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SpringerLink / Bücher
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European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
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Working paper
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Journal of banking & finance
11
Journal of strategic marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The European Journal of Finance
11
The journal of business & industrial marketing
11
Economic modelling
10
Economics Bulletin
10
International review of economics & finance : IREF
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Review of Accounting and Finance
10
The North American journal of economics and finance : a journal of financial economics studies
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ECONIS (ZBW)
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1
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
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2
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
3
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
4
Guest editorial: Global sports marketing : current trends and future developments in the Asia Pacific
Ratten, Vanessa
;
Tsiotsou, Rodoula
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10003943665
Saved in:
5
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
6
Special issue: Global sports marketing : current trends and future developments in the Asia Pacific
Ratten, Vanessa
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003943936
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
9
Why are college sports tourists traveling long distance? : antecedents of destination and team loyalty
Min, Jae Han
;
Chang, Hyo Jung
;
Fowler, Deborah
;
Blum, Shane
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 323-343
Persistent link: https://www.econbiz.de/10013553056
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