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A unified perspectiove on the factors influencing consumer acceptance of internet of things technology
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10010349441
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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita; Achtani, Dhiren; Khattar, Manish - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
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How price labeling strategy affects consumers' purchase intention? : the role of perceived price difference in price assessment
Liang, Wanqi; Zhou, Deyi; Rizwan, Muhammad; Huseynov, Samir - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2878-2893
Persistent link: https://www.econbiz.de/10014430293
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Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
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Investigating drivers of internet giving behaviour in Malaysia
Hanudin Amin - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 256-277
Persistent link: https://www.econbiz.de/10011562908
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515