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Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
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Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi; Mahadi, Batiah; Hussin, Nazimah - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
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Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
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The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy; Tsai, Qianyi - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
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The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.; Wang, Yun-chen - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong; Chung, Cindy - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
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What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming; Yen, Chiahui; Chou, Szu-Yu; Lo, Wen-Wan - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564