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Brand credibility, customer loyalty and the role of religious orientation
Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer; Zhou, Guang; Huang, Jing - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560
Persistent link: https://www.econbiz.de/10010127937