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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
391
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391
Brand image
106
Markenimage
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Brand management
104
Markenführung
104
Beziehungsmarketing
72
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Liu, Matthew Tingchi
6
Thaichon, Park
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5
Cheng, Julian Ming Sung
4
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4
Chu, Rongwei
4
Ko, Eunju
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Pornpitakpan, Chanthika
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Kaynak, Erdener
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Koubaa, Yamen
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Liao, Junyun
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Septianto, Felix
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Arli, Denni
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Dwivedi, Abhishek
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Farzana Quoquab
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Gao, Lingling
2
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2
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,269
Journal of retailing and consumer services
1,986
NBER working paper series
1,200
Discussion paper series / IZA
1,082
Working paper / National Bureau of Economic Research, Inc.
973
NBER Working Paper
921
International journal of consumer studies
788
International journal of hospitality management
765
IZA Discussion Paper
757
Psychology & marketing
731
The journal of brand management : an international journal
703
SpringerLink / Bücher
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
505
European Journal of Marketing
452
Journal of marketing research : JMR
434
European journal of marketing : EJM
426
Journal of Consumer Marketing
410
Journal of travel and tourism marketing
402
Tourism management : research, policies, practice
400
IZA Discussion Papers
397
Journal of marketing management : MM
381
Management science : journal of the Institute for Operations Research and the Management Sciences
376
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
Journal of Product & Brand Management
357
Journal of marketing
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of marketing communications
338
Journal of retailing
338
Journal of international consumer marketing
334
Journal of fashion marketing and management
324
Marketing letters : a journal of research in marketing
322
Cogent business & management
314
Journal of consumer behaviour : an international research review
313
International journal of retail & distribution management
311
CESifo working papers
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Young consumers : insight and ideas for responsible marketers
307
The journal of consumer marketing
306
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ECONIS (ZBW)
425
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1
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
2
Attenuating double jeopardy of negative country of origin effects and latecomer
brand
; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
Corporate rebranding and
brand
preference :
brand
name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
6
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Understanding the antecedents and outcomes of
brand
community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
8
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
9
Does effects of
brand
origin misperception jeopardize
brand
equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
10
Effect of
brand
origin on
brand
personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
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