//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social Media Marketing Strateg...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
46
Marketingmanagement
46
Internet marketing
35
Online-Marketing
35
Social Web
19
Social web
19
Beziehungsmarketing
18
Relationship marketing
18
Brand management
14
Markenführung
14
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising
9
China
9
Online retailing
9
Online-Handel
9
Werbung
9
Brand image
8
Markenimage
8
Social media
8
Advertising effects
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Firm performance
6
Unternehmenserfolg
6
Viral marketing
6
Virales Marketing
6
Brand
5
India
5
Indien
5
Industrie
5
Manufacturing industries
5
Markenartikel
5
Confidence
4
Emotion
4
Marketing
4
Social media marketing
4
more ...
less ...
Online availability
All
Undetermined
44
Free
1
Type of publication
All
Article
77
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
78
Author
All
Brooksbank, Roger
3
Bruwer, Johan
2
Lee, Jungwon
2
Park, Cheol
2
Pornpitakpan, Chanthika
2
Agnihotri, Durgesh
1
Aiken, Kirk Damon
1
Akkaranai Kwanyou
1
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Ang, Sheng
1
Arora, Sourabh
1
Arwani, Mokhamad
1
Babbis, Patrycia
1
Baidya, Mehir Kumar
1
Bandyopadhyay, Argho
1
Barnabas, Nattuvathuckal
1
Bastian, Susan
1
Basu, Partha
1
Bayram, Pelin
1
Bonilla, Celia M.
1
Cao, Joanne T.
1
Cao, Xia
1
Casidy, Riza
1
Chai Har Lee
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Wen
1
Chen, Tingzhen
1
Chen, Wen-Kuo
1
Cheng, Kwang-Hwee
1
Cheung, Man Lai
1
Chew, Janet
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
619
SpringerLink / Bücher
313
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
256
Journal of strategic marketing
221
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of marketing management : MM
160
Journal of advertising research
152
Springer eBook Collection
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
144
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
Europäische Hochschulschriften / 5
129
International journal of advertising : the review of marketing communications
128
Marketing intelligence & planning
121
The journal of business & industrial marketing
118
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
The journal of brand management : an international journal
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Gabler Edition Wissenschaft
81
Journal of promotion management : JPM
79
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
4
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
5
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
6
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
Saved in:
7
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
8
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
9
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
D'Alessandro, Steven
;
Girardi, Antonia
;
Tiangsoongnern, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 433-460
Persistent link: https://www.econbiz.de/10009577071
Saved in:
10
Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Al-Hawari, Mohd Ahmad
;
Mouakket, Samar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10009659848
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->