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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
23
Asia Pacific Journal of Marketing and Logistics
11
Journal of consumer behaviour : an international research review
7
International marketing review
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International Marketing Review
5
Journal of business ethics : JOBE
5
Psychology & marketing
5
Journal of Business Research
4
Journal of revenue and pricing management
4
International journal of advertising : the review of marketing communications
3
Journal of Islamic marketing : JIMA
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Australian journal of management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of entrepreneurship and small business
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Business & Industrial Marketing
2
Journal of International Business Studies
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
Services marketing quarterly
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
5
OLC EcoSci
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1
An institutional perspective on modernization and sex-appeal advertising
Luk, Chung-leung
;
Chow, Cheris W. C.
;
Wan, Wendy W. N.
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011636511
Saved in:
2
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
3
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
6
The effect of multi-level factors on MNEs' market entry success in a small emerging market
Perks, Keith J.
;
Hogan, Stephen P.
;
Shukla, Paurav
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10010063336
Saved in:
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