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An institutional perspective on modernization and sex-appeal advertising
Luk, Chung-leung; Chow, Cheris W. C.; Wan, Wendy W. N.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 220-238
Persistent link: https://www.econbiz.de/10011636511
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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In-store marketing : a strategic perspective
Fam, Kim Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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The effect of multi-level factors on MNEs' market entry success in a small emerging market
Perks, Keith J.; Hogan, Stephen P.; Shukla, Paurav - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10010063336