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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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Exploring the service profit chain in a Thai bank
Pichate Benjarongrat; Neal, Mark - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 432-452
Persistent link: https://www.econbiz.de/10011636637
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Service quality of sports centers and customer loyalty
Lee, Sheng Yen - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
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Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)
Tontini, Gerson; Solberg Søilen, Klaus; Zanchett, Ricardo - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1116-1135
Persistent link: https://www.econbiz.de/10011796582
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Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
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Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381