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A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.; Nanere, Marthin; Marimuthu, Malliga; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 428-451
Persistent link: https://www.econbiz.de/10009776155