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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Consumer innovativeness : a domain-specific perspective of information acquisition and choice
Kim, Wooyang; Hunt, James M.; Lancioni, Richard A. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 17-36
Persistent link: https://www.econbiz.de/10010519601
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Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010405834
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Consumer innovativeness and international consumer behavior : comments and extensions
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194
Persistent link: https://www.econbiz.de/10011774972
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Attitudes and habit in value perception for foods
Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011708085