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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Aiello, Gaetano"
~person:"Eisend, Martin"
~person:"Mathur, Anil"
~person:"Matthes, Jörg"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
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brand personality
Advertising effects
7
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Aiello, Gaetano
Eisend, Martin
Mathur, Anil
Matthes, Jörg
Ko, Eunju
17
Grewal, Dhruv
9
Kim, Kyung Hoon
9
Moschis, George P.
9
Dens, Nathalie
7
Kumar, V.
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Bagozzi, Richard P.
6
Hansen, Håvard
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Mirosa, Miranda
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Pelsmacker, Patrick de
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Smit, Edith G.
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Bang Nguyen Viet
5
Chang, Chun-Tuan
5
Handayani, Putu Wuri
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Kim, Juran
5
Kwak, Hyokjin
5
Sung, Yongjun
5
Van Dat Tran
5
Verlegh, Peeter
5
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4
Bernritter, Stefan F.
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Bremer, Phil
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Burton, Scot
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Castonguay, Jessica
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Islam, Tahir
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Kukar-Kinney, Monika
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Loureiro, Sandra Maria Correia
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising
4
Journal of international marketing
4
Psychology & marketing
4
Marketing letters : a journal of research in marketing
3
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Marketing : ZFP ; journal of research and management
2
Asia Pacific journal of marketing and logistics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
3
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
4
Product placement disclosures : exploring the moderating effect of placement frequency on
brand
responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
5
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
6
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
7
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of
brand
experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
8
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
9
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
Saved in:
10
Modeling links between the decision-makking process and luxury
brand
attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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