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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Aiello, Gaetano"
~person:"Menrad, Klaus"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Präferenztheorie"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Aiello, Gaetano
Menrad, Klaus
Ko, Eunju
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9
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
6
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of pharmaceutical and healthcare marketing
1
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
3
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
4
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
5
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
Saved in:
6
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Saved in:
7
Modeling links between the decision-makking process and luxury
brand
attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
8
The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
Saved in:
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