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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions

Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620

Persistent link: https://www.econbiz.de/10011547666

Introducing COBRAs : exploring motivations for brand-related social media use

Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46

Persistent link: https://www.econbiz.de/10008936334

"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120

Persistent link: https://www.econbiz.de/10011687898

Cross-European and functional food-related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10003882707

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011298749

Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues

Ischen, Carolin; Meijers, Marijn H. C.; Vandeberg, Lisa; … - In: Journal of food products marketing : innovations in … 28 (2022) 1, pp. 31-48

Persistent link: https://www.econbiz.de/10013163064

Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam

Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 72-88

Persistent link: https://www.econbiz.de/10012514018

Revisit intention and satisfaction : the role of destination image, perceived risk, and cultural contact

Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Persistent link: https://www.econbiz.de/10012626751

A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior

Mohamad, Hajar; Mirosa, Miranda; Bremer, Phil; Oey, … - In: Journal of food products marketing : innovations in … 25 (2019) 2, pp. 187-206

Persistent link: https://www.econbiz.de/10012243191