//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bernritter, Stefan F."
~person:"Menrad, Klaus"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
Markenartikel
Marketing management
Mode
Online retailing
Retail trade
brand personality
Advertising effects
2
Brand
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Conjoint analysis
2
Conjoint-Analyse
2
Food
2
Internet marketing
2
Lebensmittel
2
Markenimage
2
Online-Marketing
2
Perception
2
Wahrnehmung
2
Werbewirkung
2
enable cluster
2
Advertising
1
Attitude
1
Bewertung
1
Brand loyalty
1
Brand management
1
Customer value
1
Data Mining
1
Data mining
1
Decision
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Entscheidung
1
Evaluation
1
Experiment
1
Factor analysis
1
Faktorenanalyse
1
Food choice
1
Food market
1
Food price
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Conference paper
2
Konferenzbeitrag
2
Language
All
English
7
Author
All
Bernritter, Stefan F.
Menrad, Klaus
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
6
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Handayani, Putu Wuri
5
Kim, Juran
5
Sung, Yongjun
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bang Nguyen Viet
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Hunt, James M.
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Van Dat Tran
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bin Abdul Latiff, Zul Ariff
3
Castonguay, Jessica
3
Chae, Heeju
3
Chan-Halbrendt, Catherine
3
Chen, Charlie C.
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
Del Giudice, Teresa
3
Deutsch, Jonathan
3
Diehl, Sandra
3
more ...
less ...
Published in...
All
Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
European journal of marketing : EJM
1
International journal of pharmaceutical and healthcare marketing
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
3
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
4
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
5
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
Saved in:
6
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Saved in:
7
The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->