//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bremer, Phil"
~person:"Mattila, Pekka"
~person:"Menrad, Klaus"
~person:"Smit, Edith G."
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
Markenartikel
Marketing management
Mode
Online retailing
Retail trade
brand personality
Brand management
5
Food
5
Lebensmittel
5
Markenführung
5
Advertising effects
4
Brand
4
China
4
Werbewirkung
4
Advertising
3
Brand image
3
Chinese consumers
3
Conjoint analysis
3
Conjoint-Analyse
3
Functional food
3
Funktionelle Lebensmittel
3
Markenimage
3
Social Web
3
Social web
3
Werbung
3
Cluster analysis
2
Clusteranalyse
2
Computerspiel
2
Customer value
2
Emotion
2
Experiment
2
Internet marketing
2
Kundenwert
2
Motivation
2
Online-Marketing
2
Perception
2
Video game
2
Wahrnehmung
2
enable cluster
2
focus group
2
sustainability
2
Air pollution
1
Attitude
1
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
18
Conference paper
2
Konferenzbeitrag
2
Language
All
English
18
Author
All
Bremer, Phil
Mattila, Pekka
Menrad, Klaus
Smit, Edith G.
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
6
Pelsmacker, Patrick de
6
Bang Nguyen Viet
5
Handayani, Putu Wuri
5
Kim, Juran
5
Sung, Yongjun
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Hunt, James M.
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Bin Abdul Latiff, Zul Ariff
3
Castonguay, Jessica
3
Chae, Heeju
3
Chan-Halbrendt, Catherine
3
Chen, Charlie C.
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
Del Giudice, Teresa
3
Deutsch, Jonathan
3
Diehl, Sandra
3
more ...
less ...
Published in...
All
Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of business research : JBR
2
The journal of consumer marketing
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of pharmaceutical and healthcare marketing
1
International journal of retail and distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing
1
Journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
2
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Introducing COBRAs : exploring motivations for
brand
-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
6
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
7
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
8
A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar
;
Mirosa, Miranda
;
Bremer, Phil
;
Oey, …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
Saved in:
9
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
10
The role of customization,
brand
trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->