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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
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A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar; Mirosa, Miranda; Bremer, Phil; Oey, … - In: Journal of food products marketing : innovations in … 25 (2019) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
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A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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Attitudes and habit in value perception for foods
Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution
Cong, Lei; Bremer, Phil; Mirosa, Miranda - In: Journal of food products marketing : innovations in … 25 (2019) 6, pp. 628-646
Persistent link: https://www.econbiz.de/10012243439