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A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar; Mirosa, Miranda; Bremer, Phil; Oey, … - In: Journal of food products marketing : innovations in … 25 (2019) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
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A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
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Attitudes and habit in value perception for foods
Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution
Cong, Lei; Bremer, Phil; Mirosa, Miranda - In: Journal of food products marketing : innovations in … 25 (2019) 6, pp. 628-646
Persistent link: https://www.econbiz.de/10012243439
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Chinese consumers' perceptions of immune health and immune-boosting remedies including functional foods
Cong, Lei; Bremer, Phil; Kaye-Blake, William; Mirosa, … - In: Journal of food products marketing : innovations in … 26 (2020) 1, pp. 55-78
Persistent link: https://www.econbiz.de/10012243969
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Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder
Mirosa, Miranda; Liu, Yang; Bremer, Phil - In: Journal of food products marketing : innovations in … 26 (2020) 5, pp. 358-371
Persistent link: https://www.econbiz.de/10012244874
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The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 29 (2023) 6, pp. 177-196
Persistent link: https://www.econbiz.de/10014320380