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A systematic review on the effects of personalized price promotions for food products

Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275

Persistent link: https://www.econbiz.de/10012243239

Attitudes and habit in value perception for foods

Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10011708085

Thoughts on "we' or me' consumer goods" five years later

Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 165-170

Persistent link: https://www.econbiz.de/10011774956

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Cross-European and functional food-related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10003882707

"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice

Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 70-82

Persistent link: https://www.econbiz.de/10010405831

Consumers' adoption of parcel locker service : protection and technology perspectives

An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Cogent business & management 9 (2022) 1, pp. 1-19

This study examines consumers' decision to select parcel locker service with regard to privacy concerns and perceptions toward technology based on protection motivation theory and the technology acceptance model. A total of 310 consumers using online shopping and delivery services in the 10 most...

Persistent link: https://www.econbiz.de/10014443908

The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences

Brückner, Katrin; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 29 (2023) 6, pp. 177-196

Persistent link: https://www.econbiz.de/10014320380