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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Extrinsic cues and consumer judgments of food product introductions : the case of Pangasius in Norway
Hansen, Håvard; Sallis, James - In: Journal of food products marketing 17 (2011) 5, pp. 536-551
Persistent link: https://www.econbiz.de/10009427381
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
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Informational cascades, herding bias, and food taste evaluations
Hansen, Håvard - In: Journal of food products marketing 20 (2014) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10010355148
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Price consciousness and purchase intentions for new food products : the moderating effect of product category knowledge when price is unknown
Hansen, Håvard - In: Journal of food products marketing 19 (2013) 4, pp. 237-246
Persistent link: https://www.econbiz.de/10009786468
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Consumer intentions to buy front-of-pack nutrition labeled food products : the moderating effects of personality differences
Onozaka, Yuko; Melbye, Elisabeth Lind; Skuland, Aase Vorre - In: Journal of food products marketing 20 (2014) 4, pp. 390-407
Persistent link: https://www.econbiz.de/10010399870
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Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin; Meijers, Marijn H. C.; Vandeberg, Lisa; … - In: Journal of food products marketing : innovations in … 28 (2022) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10013163064