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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
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Retail trade
brand personality
Fashion
7
Brand management
6
Markenführung
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Customer value
4
Kundenwert
4
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4
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4
purchase intention
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Online-Marketing
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Ko, Eunju
Kim, Kyung Hoon
9
Dens, Nathalie
7
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Bang Nguyen Viet
5
Handayani, Putu Wuri
5
Kim, Juran
5
Sung, Yongjun
5
Van Dat Tran
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Aiello, Gaetano
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Bae, Joonheui
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Bremer, Phil
4
Castonguay, Jessica
4
Chang, Chun-Tuan
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Chun, Eunha
4
Chung, Christina
4
Hunt, James M.
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Menrad, Klaus
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bakir, Aysen
3
Bernritter, Stefan F.
3
Bin Abdul Latiff, Zul Ariff
3
Chae, Heeju
3
Chan-Halbrendt, Catherine
3
Chen, Charlie C.
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
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3
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
24
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of global fashion marketing : JGfM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross-cultural buyer behavior
1
European management journal
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
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ECONIS (ZBW)
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date (oldest first)
1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
6
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
7
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
8
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
9
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
10
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
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