Narrow search
Showing 1 - 10 of 14
Cover Image
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Cover Image
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Cover Image
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Cover Image
Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin; Meijers, Marijn H. C.; Vandeberg, Lisa; … - In: Journal of food products marketing : innovations in … 28 (2022) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10013163064
Cover Image
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Cover Image
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Cover Image
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil; Kasper, Hans D. P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Cover Image
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10012257912