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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Menrad, Klaus"
~person:"Mirosa, Miranda"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Dienstleistungsqualität
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Online retailing
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brand personality
Food
6
Lebensmittel
6
China
4
Functional food
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Funktionelle Lebensmittel
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3
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Menrad, Klaus
Mirosa, Miranda
Ko, Eunju
17
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9
Dens, Nathalie
7
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6
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4
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Food policy : economics planning and politics of food and agriculture
1
International journal of pharmaceutical and healthcare marketing
1
International journal of retail and distribution management
1
Journal of international food & agribusiness marketing
1
Journal of retailing and consumer services
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Young Chinese and functional foods for mobility health : perceptions of importance, trust, and willingness to purchase and pay a premium
Mirosa, Miranda
;
Mangan-Walker, Ella
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011880243
Saved in:
2
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Saved in:
3
A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar
;
Mirosa, Miranda
;
Bremer, Phil
;
Oey, …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
Saved in:
4
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
5
Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution
Cong, Lei
;
Bremer, Phil
;
Mirosa, Miranda
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
6
,
pp. 628-646
Persistent link: https://www.econbiz.de/10012243439
Saved in:
6
Chinese consumers' perceptions of immune health and immune-boosting remedies including functional foods
Cong, Lei
;
Bremer, Phil
;
Kaye-Blake, William
;
Mirosa, …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
1
,
pp. 55-78
Persistent link: https://www.econbiz.de/10012243969
Saved in:
7
Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder
Mirosa, Miranda
;
Liu, Yang
;
Bremer, Phil
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
5
,
pp. 358-371
Persistent link: https://www.econbiz.de/10012244874
Saved in:
8
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
Saved in:
9
Accessing supermarket shelves : retail category managers advice to upcycled food manufacturers
Thorsen, Margaret
;
Nyhof, Fiona
;
Goodman-Smith, Francesca
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10013352826
Saved in:
10
The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
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