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Black Friday rituals, customer perceived value andloyalty among young adult customers in SouthAfrica : a Stimulus-Organism-Response perspective

Svotwa, Tendai Douglas; Roberts-Lombard, Mornay; … - In: Cogent business & management 7 (2020) 1, pp. 1-14

The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18-35 in the Gauteng province of...

Persistent link: https://www.econbiz.de/10012626606

An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad

Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 242-255

Persistent link: https://www.econbiz.de/10013352832

Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Thayyib, P. V.; Anwar, Imran; M. M., Sulphey; Yasin, Naveed - In: Cogent business & management 11 (2024) 1, pp. 1-22

effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax …

Persistent link: https://www.econbiz.de/10014534553

The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework

Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14

The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes … distinction can help marketers and social media experts discover the most likely perspectives of brand management. The statistical … communications, brand attitude, brand relationship quality, and Instagram usage influence the manifestation of eWOM in the Instagram …

Persistent link: https://www.econbiz.de/10012114162

How customer experience management reconciles strategy differences between East and West

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295

Persistent link: https://www.econbiz.de/10012549083

Social media and management fashions

Madsen, Dag Øivind; Slåtten, Kåre - In: Cogent business & management 2 (2015), pp. 1-17

The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the … question of whether social media change the structure and workings of the management fashion market and the ways in which …

Persistent link: https://www.econbiz.de/10012036321

CEM : increasing productivity through the management and monitoring of experiences provided to customers

Arineli, Adriana; Quintella, Heitor Luiz Murat Meirelles de - In: Cogent business & management 2 (2015), pp. 1-11

on fashion retail stores in Brazil, identifying the relation between productivity and CEM. Through a research with …

Persistent link: https://www.econbiz.de/10012036666

Learning experiences for the transition to professional work

Wood, Leigh N.; Psaros, Jim; French, Erica; Lai, … - In: Cogent business & management 2 (2015), pp. 1-16

A better educated workforce contributes to a more informed and tolerant society with higher economic output, and this is also associated with higher levels of personal health, interpersonal trust and civic and social engagement. Against this backdrop, the role of universities has expanded, as...

Persistent link: https://www.econbiz.de/10012036668

Advertising for luxury and fashion goods : an emerging area

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 389-390

Persistent link: https://www.econbiz.de/10011567051

A decision model development for crowdsourcing in the fashion industry

Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425

Persistent link: https://www.econbiz.de/10010438486