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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~person:"Aiello, Gaetano"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
24
Brand
10
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Advertising effects
8
Werbewirkung
8
Advertising
5
Designation of origin
5
Herkunftsbezeichnung
5
Product Placement
5
Product placement
5
USA
5
United States
5
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5
Beziehungsmarketing
3
Creativity
3
Einzelhandel
3
Kreativität
3
Relationship marketing
3
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3
Zahlungsbereitschaftsanalyse
3
brand attitude
3
Brand extension
2
Cognition
2
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2
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2
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2
International marketing
2
Internationales Marketing
2
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2
Kundenzufriedenheit
2
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2
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2
Ursprungsregeln
2
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11
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24
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2
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Article in journal
Aufsatz in Zeitschrift
26
Collection of articles of several authors
2
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2
Konferenzbeitrag
2
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1
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Language
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English
26
Author
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Aiello, Gaetano
Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sung, Yongjun
Ko, Eunju
18
Woodside, Arch G.
12
Kim, Kyung Hoon
9
Yi, Youjae
9
Eisend, Martin
6
Moschis, George P.
6
Smit, Edith G.
6
Chan, Eugene Y.
5
Chang, Chingching
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Kim, Juran
5
Lim, Weng Marc
5
Mathur, Anil
5
Mirosa, Miranda
5
Sauer, Nicola E.
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Bae, Joonheui
4
Baek, Tae Hyun
4
Bagozzi, Richard P.
4
Belk, Russell W.
4
Bigné Alcañiz, J. Enrique
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Choi, Yung Kyun
4
Chun, Eunha
4
Das, Gopal
4
Grewal, Dhruv
4
Guido, Gianluigi
4
Gustafsson, Anders
4
Gvili, Yaniv
4
Hüttl-Maack, Verena
4
Islam, Tahir
4
Kim, Jungkeun
4
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Published in...
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
Journal of business research : JBR
41
Journal of retailing and consumer services
13
The journal of brand management : an international journal
10
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
6
Journal of promotion management : JPM
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
The journal of product & brand management
3
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Corporate reputation review : an international journal
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
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Source
All
ECONIS (ZBW)
26
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1
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26
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1
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-
brand
relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
5
Brand
-situation congruity : the roles of self-construal and
brand
commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
6
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
7
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
8
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
9
#Me and brands : understanding
brand
-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
10
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
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