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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825