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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
1,171
Brand management
207
Markenführung
207
Brand image
202
Markenimage
202
Advertising effects
187
Werbewirkung
187
Brand
137
Beziehungsmarketing
135
Relationship marketing
135
Advertising
132
Werbung
132
USA
95
United States
95
Emotion
94
Customer satisfaction
91
Kundenzufriedenheit
91
Social Web
89
Social web
89
Internet marketing
79
Online-Marketing
79
Personality psychology
75
Persönlichkeitspsychologie
75
Viral marketing
68
Virales Marketing
68
Online-Handel
65
Experiment
59
Service quality
58
Einzelhandel
53
Food
48
Lebensmittel
48
Confidence
46
Vertrauen
46
Cognition
45
Kognition
45
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Undetermined
630
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104
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Article
1,194
Book / Working Paper
13
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Article in journal
Aufsatz in Zeitschrift
1,207
Collection of articles of several authors
11
Conference paper
11
Konferenzbeitrag
11
Sammelwerk
11
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
1,207
Author
All
Ko, Eunju
18
Woodside, Arch G.
12
Kim, Kyung Hoon
9
Yi, Youjae
9
Sung, Yongjun
8
Dens, Nathalie
6
Eisend, Martin
6
Lim, Weng Marc
6
Loureiro, Sandra Maria Correia
6
Moschis, George P.
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Chan, Eugene Y.
5
Chang, Chingching
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Kim, Juran
5
Mathur, Anil
5
Mirosa, Miranda
5
Sauer, Nicola E.
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Aiello, Gaetano
4
Bae, Joonheui
4
Baek, Tae Hyun
4
Bagozzi, Richard P.
4
Belk, Russell W.
4
Bigné Alcañiz, J. Enrique
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Choi, Yung Kyun
4
Chun, Eunha
4
Das, Gopal
4
Grewal, Dhruv
4
Guido, Gianluigi
4
Gustafsson, Anders
4
Gvili, Yaniv
4
Hüttl-Maack, Verena
4
Islam, Tahir
4
Kim, Jungkeun
4
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Published in...
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
Journal of business research : JBR
2,042
Journal of retailing and consumer services
1,960
International journal of consumer studies
771
International journal of hospitality management
729
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The journal of brand management : an international journal
457
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
373
Journal of fashion marketing and management
368
Management science : journal of the Institute for Operations Research and the Management Sciences
354
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
324
Journal of travel and tourism marketing
321
Journal of marketing management : MM
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing
311
Journal of retailing
309
International journal of retail & distribution management
306
Cogent business & management
305
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Technological forecasting & social change : an international journal
271
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
260
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
252
Journal of hospitality marketing & management
248
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
234
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Source
All
ECONIS (ZBW)
1,207
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1
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
NFT luxury
brand
marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
5
Consumer-generated representations : Muslim women recreating western luxury
fashion
brand
meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
6
Do they shop to stand out or fit in? : The luxury
fashion
purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
Saved in:
7
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
8
Clothing style, music, and media influences on adolescents'
brand
consumption behavior
Badaoui, Khafid
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
Saved in:
9
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
10
Adolescents' perceived
brand
deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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