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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825