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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
513
Advertising effects
123
Werbewirkung
123
Brand management
111
Markenführung
111
Brand image
96
Markenimage
96
Advertising
95
Werbung
95
Brand
60
Beziehungsmarketing
57
Relationship marketing
57
Internet marketing
52
Online-Marketing
52
Social Web
47
Social web
47
Customer satisfaction
41
Kundenzufriedenheit
41
Food
38
Lebensmittel
38
Emotion
36
Service quality
31
Viral marketing
31
Virales Marketing
31
USA
30
United States
30
Online-Handel
29
consumer behavior
27
Environmental consciousness
25
Umweltbewusstsein
25
Personality psychology
23
Persönlichkeitspsychologie
23
Confidence
22
Marketing management
22
Marketingmanagement
22
Vertrauen
22
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Undetermined
374
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10
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Article
528
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4
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
532
Conference paper
11
Konferenzbeitrag
11
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
532
Author
All
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Sung, Yongjun
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Castonguay, Jessica
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
Koo, Dong-mo
3
Lee, Ki Hoon
3
Mueller, Barbara
3
Naderer, Brigitte
3
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
2,042
Journal of retailing and consumer services
1,962
International journal of consumer studies
771
International journal of hospitality management
729
Psychology & marketing
675
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The journal of brand management : an international journal
457
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
373
Journal of fashion marketing and management
368
Management science : journal of the Institute for Operations Research and the Management Sciences
354
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
324
Journal of travel and tourism marketing
321
Journal of marketing management : MM
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing
311
Journal of retailing
309
International journal of retail & distribution management
306
Cogent business & management
305
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Technological forecasting & social change : an international journal
271
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
260
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
252
Journal of hospitality marketing & management
248
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
234
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All
ECONIS (ZBW)
532
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1
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532
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
Navigating retail brands for staying alive
Grandhi, Balakrishna
;
Singh, Jyothsna
;
Patwa, Nitin
- In:
EuroMed journal of business
7
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009564328
Saved in:
6
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
7
Tell me what you drink, I'll tell you who you are : status and
fashion
effects on consumer conformity
Lana, Jailson
;
Barbosa de Souza, Maria José
;
Lana, Jeferson
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
7
,
pp. 295-314
Persistent link: https://www.econbiz.de/10013459987
Saved in:
8
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
9
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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