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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Non-alcoholic beverage"
~type:"article"
~type_genre:"Reprint"
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Konsumentenverhalten
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Non-alcoholic beverage
Consumer behaviour
5
Brand management
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Markenführung
3
Luxury goods
2
Luxusgüter
2
Alkoholfreies Getränk
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Confucianism
1
Frauen
1
Konfuzianismus
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Private consumption
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Privater Konsum
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Relationship marketing
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
Schmitt, Bernd
Wilk, Richard R.
De Chernatony, Leslie
2
Farr, Andy
2
Keller, Kevin Lane
2
Alden, Dana
1
Alpert, Frank
1
Baldinger, Allan L.
1
Barnard, Neil
1
Batra, Rajeev
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Brown, Tom
1
Dacin, Peter A.
1
Dall'Olmo Riley, Francesca
1
Dyson, Paul
1
Echambadi, Raj
1
Ehrenberg, Andrew S. C.
1
Erdem, Tülin
1
Hollis, Nigel S.
1
Hong, Heung-Ja
1
Kassim, Norizan M.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Kuhn, Kerri-Ann L.
1
Miller, Stephen
1
Mudambi, Susan
1
Park, Jon-won
1
Pope, Nigel K. Ll.
1
Prendergast, Gerard P.
1
Pullins, Ellen
1
Roehm, Harper A.
1
Romaniuk, Jenni
1
Segal-Horn, Susan
1
Souiden, Nizar
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Brand management ; Vol. 4
Measuring and managing brands
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
2
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
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