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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10007723585
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The service imperative
Bitner, Mary Jo; Brown, Stephen W. - In: Business Horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10005333240
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The influence of technology anxiety on consumer use and experiences with self-service technologies
Meuter, Matthew L.; Ostrom, Amy L.; Bitner, Mary Jo; … - In: Journal of business research : JBR 56 (2003) 11, pp. 899-906
Persistent link: https://www.econbiz.de/10006720217
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The Role of Employee Effort in Satisfaction with Service Transactions
Mohr, Lois A.; Bitner, Mary Jo - In: Journal of business research : JBR 32 (1995) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10006742255
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The service-quality puzzle
Berry, Leonard L.; Parasuraman, A.; Zeithaml, Valarie A. - In: Business Horizons 31 (1988) 5, pp. 35-43
Persistent link: https://www.econbiz.de/10005333117
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Service firms need marketing skills
Parasuraman, A.; Berry, Leonard L.; Zeithaml, Valarie A. - In: Business Horizons 26 (1983) 6, pp. 28-31
Persistent link: https://www.econbiz.de/10005354082
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Quality counts in services, too
Berry, Leonard L.; Zeithaml, Valarie A.; Parasuraman, A. - In: Business Horizons 28 (1985) 3, pp. 44-52
Persistent link: https://www.econbiz.de/10005354166