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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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When marketing services, 4 Ps are not enough
Magrath, A. J. - In: Business horizons 29 (1986) 3, pp. 44-50
Persistent link: https://www.econbiz.de/10003624379
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Beyond the marketing concept
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 22 (1979) 3, pp. 76-83
Persistent link: https://www.econbiz.de/10001891611
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Shoul the sales presentation be "fresh or "canned"?
Jolson, Marvin A. - In: Business horizons 16 (1973) 5, pp. 81-88
Persistent link: https://www.econbiz.de/10003591729
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Pitfalls of consultative selling
Dunn, Dan T.; Thomas, Claude A.; Lubawski, James L. - In: Business horizons 24 (1981) 5, pp. 59-65
Persistent link: https://www.econbiz.de/10003534358
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The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Business horizons 8 (1965) 1, pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
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Putting the computer to work in marketing management
Winer, Leon - In: Business horizons 17 (1974) 6, pp. 71-79
Persistent link: https://www.econbiz.de/10003021414
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Profitable listening for manufacturers and dealers : how to use a communication system
Gross, Walter - In: Business horizons 11 (1968) 6, pp. 35-44
Persistent link: https://www.econbiz.de/10002543084
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The future for electronic business systems
Martin jr., Claude R. - In: Business horizons 19 (1976) 5, pp. 69-74
Persistent link: https://www.econbiz.de/10002470773