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Marktforschung
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Business horizons
Journal of marketing research : JMR
398
Journal of marketing
212
SpringerLink / Bücher
203
International journal of production research
165
Journal of business research : JBR
158
Overseas business reports : OBR
155
International journal of product development : IJPD
154
Jahrbuch der Absatz- und Verbrauchsforschung
142
Europäische Hochschulschriften / 5
136
Management science : journal of the Institute for Operations Research and the Management Sciences
113
International journal of market research : JMRS ; the journal of the Market Research Society
104
Journal of the Academy of Marketing Science
85
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
Journal of advertising research
74
Qualitative market research : an international journal
74
Gabler Edition Wissenschaft
71
The journal of product innovation management : an international publication of the Product Development & Management Association
69
Esomar congress
68
International journal of production economics
68
Journal of business economics : JBE
66
Journal of retailing
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing : ZFP ; journal of research and management
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Harvard business review : HBR
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
58
Marketing letters : a journal of research in marketing
56
IEEE transactions on engineering management : EM
55
Journal of marketing management : MM
53
European journal of operational research : EJOR
52
European marketing research review
51
European journal of marketing : EJM
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
45
California management review
44
International journal of market research
43
Die Betriebswirtschaft : DBW
42
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ECONIS (ZBW)
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1
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
2
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
3
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
Saved in:
4
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
5
Creating an innovative digital project team : levers to enable digital transformation
Guinan, Patricia J.
;
Parise, Salvatore
;
Langowitz, Nan S.
- In:
Business horizons
62
(
2019
)
6
,
pp. 717-727
Persistent link: https://www.econbiz.de/10012129188
Saved in:
6
Computer information systems and strategic corporate planning
Mockler, Robert J.
- In:
Business horizons
30
(
1987
)
3
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003633435
Saved in:
7
The dynamics of CIO derailment : how CIOs come undone and how to avoid it
Gerth, Anthony B.
;
Peppard, Joe
- In:
Business horizons
59
(
2016
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011422839
Saved in:
8
Connecting ethnography to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
International marketing research : a global project management perspective
Young, Robert B.
;
Javalgi, Rajshekhar G.
- In:
Business horizons
50
(
2007
)
2
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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