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Markenartikel
33
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31
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Business horizons
Journal of marketing research : JMR
436
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
European journal of marketing : EJM
96
Psychology & marketing
92
Qualitative market research : an international journal
92
Journal of retailing
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing : ZFP ; journal of research and management
89
Marketing letters : a journal of research in marketing
86
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Journal of marketing management : MM
73
Esomar congress
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of market research
65
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
European marketing research review
51
Marketing Intelligence & Planning
51
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ECONIS (ZBW)
63
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1
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
2
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
3
Are Iranian consumers poised to "buy American" in a hostile bilateral environment?
Bahaee, Mahmood
;
Pisani, Michael J.
- In:
Business horizons
52
(
2009
)
3
,
pp. 223-232
Persistent link: https://www.econbiz.de/10003856324
Saved in:
4
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
5
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
6
Five trademark law strategies for managing brands
Lemper, Timothy A.
- In:
Business horizons
55
(
2012
)
2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Saved in:
7
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
8
Protecting your
brand
against the heartbreak of genericide
Walsh, Michael G.
- In:
Business horizons
56
(
2013
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10009732765
Saved in:
9
What women want : creation of a luxury
brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
10
Re-branding
brand
genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
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