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Business horizons
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969
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European Journal of Marketing
547
Industrial marketing management : the international journal for industrial and high-tech firms
471
Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of marketing communications
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Finance research letters
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International journal of production economics
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The journal of business & industrial marketing
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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essentials
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1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
More than meets the eye : the functional components underlying influencer
marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
4
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
5
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
8
Digital innovation strategy : a framework for diagnosing and improving digital product and service innovation
Nylén, Daniel
;
Holmström, Jonny
- In:
Business horizons
58
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010476150
Saved in:
9
Digital hostages : leveraging ransomware attacks in cyberspace
Wade, Megan
- In:
Business horizons
64
(
2021
)
6
,
pp. 787-797
Persistent link: https://www.econbiz.de/10013207690
Saved in:
10
Diagnosing a healthcare cybersecurity crisis : the impact of IoMT advancements and 5G
Tarikere, Sriram
;
Donner, Ian
;
Woods, Daniel
- In:
Business horizons
64
(
2021
)
6
,
pp. 799-807
Persistent link: https://www.econbiz.de/10013207691
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