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Business horizons
Journal of business research : JBR
344
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Industrial marketing management : the international journal for industrial and high-tech firms
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Does your business create real shareholder value?
Reimann, Bernard C.
- In:
Business horizons
29
(
1986
)
5
,
pp. 44-51
Persistent link: https://www.econbiz.de/10003659916
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2
Embedded ethics : how complex systems and structures guide ethical outcomes
Key, Thomas Martin
;
Azab, Carol
;
Clark, Terry
- In:
Business horizons
62
(
2019
)
3
,
pp. 327-336
Persistent link: https://www.econbiz.de/10012024123
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3
Reexamining dual-class stock
Govindarajan, Vijay
;
Srivastava, Anup
- In:
Business horizons
61
(
2018
)
3
,
pp. 461-466
Persistent link: https://www.econbiz.de/10011866408
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4
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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5
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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6
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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8
Stealth marketing as a strategy
Roy, Abhijit
;
Chattopadhyay, Satya P.
- In:
Business horizons
53
(
2010
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003953181
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9
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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10
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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