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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
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When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.; Guo, Bin; Yin, Eden - In: Business horizons 64 (2021) 2, pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
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Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua; Zamudio, César; Jewell, Robert D. - In: Business horizons 61 (2018) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
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Redirecting direct selling : high-touch embraces high-tech
Ferrell, Linda; Ferrell, Odies C. - In: Business horizons 55 (2012) 3, pp. 273-281
Persistent link: https://www.econbiz.de/10009548141
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Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh - In: Business horizons 59 (2016) 6, pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Uncovering the message from the mess of big data
Bendle, Neil T.; Wang, Xin - In: Business horizons 59 (2016) 1, pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Connecting ethnography to the business of innovation
Meyer, Marc H.; Crane, Frederick G.; Lee, Chaewon - In: Business horizons 59 (2016) 6, pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500