//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of advertising in t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
594
United States
179
Führungskräfte
40
Betriebsführung
37
Werbung
25
Recht
22
Absatz
15
Managers
15
Strategic management
15
Strategisches Management
15
Betriebsorganisation
14
Advertising
13
Prognose
13
Theorie
13
Theory
13
Unternehmer
13
Arbeit
12
Ausbildung
12
Gesellschaftsformen
12
Kraftfahrzeug
12
Unternehmung
12
Handel
11
Japan
11
Politik
11
Produktivität
11
Vorstand
11
AG
10
China
10
Innovation
9
Kosten
9
Wettbewerb
9
Betriebsplanung
8
Industrie
8
Internet marketing
8
Online-Marketing
8
Soziologie
8
Verkehr
8
Advertising effects
7
Bank
7
Betriebswirtschaft
7
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
612
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
177
Aufsatz in Zeitschrift
177
Interview
6
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
Undetermined
354
English
260
Author
All
Bunke, Harvey C.
8
Boone, Louis E.
6
Dalton, Dan R.
6
Gelb, Betsy D.
6
Campbell, Colin L.
5
Farmer, Richard N.
5
Hill, John W.
5
Dalton, Catherine M.
4
Hastings, Robert E.
4
Imberman, Woodruff
4
Lyles, Marjorie A.
4
McNeal, James U.
4
Berry, Leonard L.
3
Brush, Candida G.
3
Carroll, Archie B.
3
Chastain, Clark E.
3
Cosier, Richard A.
3
Fielden, John S.
3
Fulmer, William E.
3
Goodrich, Jonathan N.
3
Gray, Andrew
3
Gross, Andrew C.
3
Haenlein, Michael
3
Heenan, David A.
3
Hise, Richard T.
3
Jolson, Marvin A.
3
Kaplan, Andreas M.
3
Kovach, Kenneth A.
3
Kurtz, David L.
3
Long, John D.
3
Maines, Laureen A.
3
Muczyk, Jan P.
3
Parasuraman, A.
3
Rehder, Robert R.
3
Rosen, Benson
3
Strutton, David
3
Waters, L. L.
3
Acito, Frank
2
Adobor, Henry
2
Aggarwal, Sumer C.
2
more ...
less ...
Published in...
All
Business horizons
Working paper / National Bureau of Economic Research, Inc.
11,408
NBER working paper series
3,646
The American economic review
2,396
Discussion paper / Centre for Economic Policy Research
1,887
Discussion paper series / IZA
1,823
American journal of agricultural economics
1,558
The journal of finance : the journal of the American Finance Association
1,458
The review of economics and statistics
1,458
The review of financial studies
1,377
NBER Working Paper
1,361
Applied economics
1,232
Working paper
1,221
Economic review
928
IZA Discussion Papers
905
Southern economic journal
899
Economics letters
886
Journal of banking & finance
883
Economic inquiry : journal of the Western Economic Association International
879
Monthly labor review : MLR
868
Finance and economics discussion series
866
National tax journal
849
Journal of financial economics
841
Journal of financial and quantitative analysis : JFQA
810
The journal of futures markets
797
CESifo working papers
785
Journal of human resources : JHR
776
Journal of money, credit and banking : JMCB
745
The journal of economic perspectives : EP ; a journal of the American Economic Association
700
Journal of political economy
696
The journal of law & economics
651
The quarterly journal of economics
651
Challenge
633
American economic journal : a journal of the American Economic Association
607
Health affairs : at the intersection of health, health care, and policy
599
European journal of operational research : EJOR
597
ILR review : the journal of work and policy
594
Journal of business research : JBR
565
Journal of labor economics
547
Journal of monetary economics
536
more ...
less ...
Source
All
ECONIS (ZBW)
614
Showing
1
-
10
of
614
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A defense of direct-to-consumer prescription drug
advertising
Cox, Anthony D.
;
Cox, Dena
- In:
Business horizons
53
(
2010
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
Saved in:
2
Good native
advertising
isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
3
Using
advertising
and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen
- In:
Business horizons
58
(
2015
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
Saved in:
4
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Saved in:
5
Advertising
in a new competitive environment : persuading customers to buy
Blair, Margaret Henderson
(
contributor
)
- In:
Business horizons
30
(
1987
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10001060226
Saved in:
6
"Unprecedented," "extraordinary," and "we're all in this together" : does
advertising
really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
7
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
8
Something in Adland doesn't add up : it’s time to make female creatives count
Thompson-Whiteside, Helen
- In:
Business horizons
63
(
2020
)
5
,
pp. 597-606
Persistent link: https://www.econbiz.de/10012301442
Saved in:
9
Gender stereotypes in television
advertising
in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
Saved in:
10
Employer branding and CSR communication in online recruitment
advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->