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Preinstalled functionality as a service
Dhebar, Anirudh - In: Business horizons 66 (2023) 5, pp. 643-653
Persistent link: https://www.econbiz.de/10014382989
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
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Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl - In: Business horizons 63 (2020) 6, pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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Building the bottom line by developing the frontline : career development for service employees
Jackson, Donald Wilson; Sirianni, Nancy J. - In: Business horizons 52 (2009) 3, pp. 279-287
Persistent link: https://www.econbiz.de/10003856353
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Enhancing customer self-efficacy in co-producing service experiences
Ford, Robert C.; Dickson, Duncan R. - In: Business horizons 55 (2012) 2, pp. 179-188
Persistent link: https://www.econbiz.de/10009522378
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"Yes, and ..." : what improv theater can teach service firms
Robson, Karen; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 4, pp. 357-362
Persistent link: https://www.econbiz.de/10011300903
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The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen Walter; Sirianni, … - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009706803
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From goods to great : service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen Walter - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10009757950