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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam - In: Business horizons 55 (2012) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
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Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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Managing closing time to enhance manager, employee, and customer satisfaction
Noble, Stephanie M.; Esmark, Carol L.; Ashley, Christy - In: Business horizons 58 (2015) 2, pp. 217-224
Persistent link: https://www.econbiz.de/10010497506
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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Building a strong services brand: lessons from Mayo Clinic
Berry, Leonard L.; Seltman, Kent D. - In: Business horizons 50 (2007) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10003468253
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business horizons 54 (2011) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
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Will social media kill branding?
Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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The employee brand : is yours an all-star?
Mangold, W. Glynn; Miles, Sandra Jeanquart - In: Business horizons 50 (2007) 5, pp. 423-433
Persistent link: https://www.econbiz.de/10003733884