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Competing with quality service in good times and bad
Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-317
Persistent link: https://www.econbiz.de/10003865402
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The best companies are generous companies
Berry, Leonard L. - In: Business horizons 50 (2007) 4, pp. 263-269
Persistent link: https://www.econbiz.de/10003494713
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Retail positioning strategies for the 1980s
Berry, Leonard L. - In: Business horizons 25 (1982) 6, pp. 45-50
Persistent link: https://www.econbiz.de/10003500745
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Quality counts in services, too
Berry, Leonard L. - In: Business horizons 28 (1985) 3, pp. 44-52
Persistent link: https://www.econbiz.de/10001024886
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Innovative healthcare delivery
Berry, Leonard L.; Mirabito, Ann M. - In: Business horizons 53 (2010) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10003957080
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Serving unfair customers
Berry, Leonard L.; Seiders, Kathleen - In: Business horizons 51 (2008) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10003708226
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Building a strong services brand: lessons from Mayo Clinic
Berry, Leonard L.; Seltman, Kent D. - In: Business horizons 50 (2007) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10003468253
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Guidelines for the advertising of services
George, William R.; Berry, Leonard L. - In: Business horizons 24 (1981) 4, pp. 52-56
Persistent link: https://www.econbiz.de/10003500727
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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Service firms need marketing skills
Parasuraman, A.; Berry, Leonard L.; Zeithaml, Valerie A. - In: Business horizons 26 (1983) 6, pp. 28-31
Persistent link: https://www.econbiz.de/10003500750