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Business horizons
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ECONIS (ZBW)
627
Showing
1
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627
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1
A defense of direct-to-consumer prescription drug
advertising
Cox, Anthony D.
;
Cox, Dena
- In:
Business horizons
53
(
2010
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
Saved in:
2
Stratography : the art of conceptualizing and communicating strategy
Cummings, Stephen
;
Angwin, Duncan
- In:
Business horizons
54
(
2011
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10009297120
Saved in:
3
Good native
advertising
isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
4
Using
advertising
and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen
- In:
Business horizons
58
(
2015
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
Saved in:
5
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Saved in:
6
Advertising
in a new competitive environment : persuading customers to buy
Blair, Margaret Henderson
(
contributor
)
- In:
Business horizons
30
(
1987
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10001060226
Saved in:
7
"Unprecedented," "extraordinary," and "we're all in this together" : does
advertising
really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
8
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
9
Something in Adland doesn't add up : it’s time to make female creatives count
Thompson-Whiteside, Helen
- In:
Business horizons
63
(
2020
)
5
,
pp. 597-606
Persistent link: https://www.econbiz.de/10012301442
Saved in:
10
Gender stereotypes in television
advertising
in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
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