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Business horizons
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1
Worried about strategy implementation? : don’t overlook
marketing
's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Saved in:
2
Strategies in cash-flow
management
Chastain, Clark E.
;
Cianciolo, S. Thomas A.
- In:
Business horizons
29
(
1986
)
3
,
pp. 65-73
Persistent link: https://www.econbiz.de/10003513475
Saved in:
3
Reading the room : leveraging popular business books to enhance organizational performance
Reid, Shane W.
;
Short, Jeremy C.
;
Ketchen, David J. <Jr.>
- In:
Business horizons
61
(
2018
)
2
,
pp. 191-197
Persistent link: https://www.econbiz.de/10011809021
Saved in:
4
Managing for competency with innovation change in higher education : examining the pitfalls and pivots of digital transformation
Jackson, Nicole C.
- In:
Business horizons
62
(
2019
)
6
,
pp. 761-772
Persistent link: https://www.econbiz.de/10012129194
Saved in:
5
Toward the workplace of the future : how organizations can facilitate digital work
Dittes, Sven
;
Richter, Shahper
;
Richter, Alexander
; …
- In:
Business horizons
62
(
2019
)
5
,
pp. 649-661
Persistent link: https://www.econbiz.de/10012118526
Saved in:
6
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
7
The
marketing
concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
8
The bottom line :
marketing
and firm performance
Fine, Leslie M.
- In:
Business horizons
52
(
2009
)
3
,
pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
Saved in:
9
Keeping up with The Joneses : stealth, secrets, and duplicity in
marketing
relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
10
Everyone loves a secret : why consumers value
marketing
secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
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