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Strategic management
101
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101
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
35
Konsumentenverhalten
35
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31
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Pitt, Leyland F.
6
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3
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Campbell, Colin L.
3
Crittenden, Victoria Lynn
3
Hitt, Michael A.
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2
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2
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2
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2
Eisingerich, Andreas B
2
Evaristo, Roberto
2
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Singh, Tanuja
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Tabesh, Pooya
2
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2
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1
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Business horizons
SpringerLink / Bücher
2,631
Journal of business research : JBR
1,043
Journal of retailing and consumer services
747
Springer eBook Collection
687
Industrial marketing management : the international journal for industrial and high-tech firms
624
Gabler Edition Wissenschaft
572
Springer eBook Collection / Business and Economics
526
Europäische Hochschulschriften / 5
437
Research
373
International journal of hospitality management
357
Lehrbuch
294
Technological forecasting & social change : an international journal
292
Strategic management journal
266
The journal of business & industrial marketing
245
The journal of services marketing
239
The service industries journal
228
Premier reference source
217
International journal of production economics
215
Journal of strategic marketing
214
Journal of the Academy of Marketing Science
201
European journal of operational research : EJOR
197
Harvard business review : HBR
195
Long range planning : LRP ; international journal of strategic management
193
Electronic commerce research
192
Harvard-Business-Manager : das Wissen der Besten
191
International journal of business information systems : IJBIS
189
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
185
Management science : journal of the Institute for Operations Research and the Management Sciences
183
essentials
172
Cogent business & management
169
International journal of electronic customer relationship management : IJECRM
156
Management decision : MD
153
International journal of contemporary hospitality management
152
Journal of business strategy
152
Gabler Research
150
Journal of travel and tourism marketing
149
Journal of business ethics : JOBE
148
Tourism management : research, policies, practice
148
Journal of marketing
144
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ECONIS (ZBW)
193
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1
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
4
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
From disruptively digital to proudly analog : a holistic typology of digital transformation strategies
Tekic, Zeljko
;
Koroteev, Dmitry
- In:
Business horizons
62
(
2019
)
6
,
pp. 683-693
Persistent link: https://www.econbiz.de/10012129184
Saved in:
7
Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
Saved in:
8
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
9
Creating emotions via B2C websites
Jones, Marilyn Y.
;
Spence, Mark T.
;
Vallaster, Christine
- In:
Business horizons
51
(
2008
)
5
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003766725
Saved in:
10
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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