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Business horizons
Journal of business research : JBR
625
SpringerLink / Bücher
532
European Journal of Marketing
464
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
Journal of Food Distribution Research
217
Industrial marketing management : the international journal for industrial and high-tech firms
205
Springer eBook Collection
203
Marketing Intelligence & Planning
199
International journal of internet marketing and advertising : IJIMA
173
Information systems research : ISR
170
International Food and Agribusiness Management Review
160
Management science : journal of the Institute for Operations Research and the Management Sciences
153
Journal of Agricultural and Applied Economics
146
Journal of marketing management : MM
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Tourism management : research, policies, practice
142
Journal of management information systems : JMIS
139
Europäische Hochschulschriften / 5
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Management Science
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
International journal of business information systems : IJBIS
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International journal of hospitality management
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Journal of Consumer Marketing
111
Psychology & marketing
109
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Electronic commerce research
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
93
Springer eBook Collection / Business and Economics
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Choices
91
International journal of advertising : the review of marketing communications
90
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
3
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
4
Online serendipity : the case for curated recommender systems
Kim, Henry M.
;
Ghiasi, Bita
;
Spear, Max
;
Laskowski, Marek
; …
- In:
Business horizons
60
(
2017
)
5
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011771674
Saved in:
5
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
6
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.
;
Kidder, Deborah L.
- In:
Business horizons
53
(
2010
)
5
,
pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
Saved in:
9
The Britney Spears universe : social media and viral
marketing
at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
10
Marketing
meets Web 2.0, social media, and creative consumers : implications for international
marketing
strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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