Narrow search
Showing 1 - 10 of 14
Cover Image
Trade secrets : managerial guidance for competitive advantage
Crittenden, William F.; Crittenden, Victoria Lynn; … - In: Business horizons 58 (2015) 6, pp. 607-613
Persistent link: https://www.econbiz.de/10011392831
Cover Image
We’re leaking, and everything's fine : how and why companies deliberately leak secrets
Hannah, David; McCarthy, Ian P.; Kietzmann, Jan - In: Business horizons 58 (2015) 6, pp. 659-667
Persistent link: https://www.econbiz.de/10011392846
Cover Image
United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica; Stöttinger, Barbara - In: Business horizons 58 (2015) 5, pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
Cover Image
Corporate responses to online music piracy : strategic lessons for the challenge of additive manufacturing
Appleyard, Mathew - In: Business horizons 58 (2015) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10010476149
Cover Image
That's not fair! : clarifying copyright and trademark fair use for business managers
Brown, Eve J.; Nagy, Paul F. - In: Business horizons 58 (2015) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10010476155
Cover Image
Disruptions, decisions, and destinations : enter the age of 3-D printing and additive manufacturing
Kietzmann, Jan; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 2, pp. 209-215
Persistent link: https://www.econbiz.de/10010497507
Cover Image
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Cover Image
Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen; De Beer, Jeremy; McCarthy, Ian P. - In: Business horizons 63 (2020) 6, pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Cover Image
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.; Grammich, Clifford A. - In: Business horizons 63 (2020) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Cover Image
Learning to compete
Weidenbaum, Murray L. - In: Business horizons 29 (1986) 5, pp. 2-12
Persistent link: https://www.econbiz.de/10003704429