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Markenartikel
33
Brand
31
Brand management
26
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12
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Business horizons
The journal of brand management : an international journal
296
Journal of business research : JBR
295
The journal of product & brand management
200
Journal of retailing and consumer services
167
The Trademark reporter
85
Psychology & marketing
82
SpringerLink / Bücher
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
Journal of advertising research
57
Journal of marketing
57
Asia Pacific journal of marketing and logistics
46
International journal of arts management
46
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of fashion marketing and management
38
Journal of marketing communications
38
Journal of the Academy of Marketing Science
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of retailing
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of hospitality management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Marketing : ZFP ; journal of research and management
35
NBER working paper series
35
Journal of international consumer marketing
34
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of cultural economics
32
Journal of marketing management : MM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Springer eBook Collection
31
European journal of marketing
30
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
35
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1
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
2
Are Iranian consumers poised to "buy American" in a hostile bilateral environment?
Bahaee, Mahmood
;
Pisani, Michael J.
- In:
Business horizons
52
(
2009
)
3
,
pp. 223-232
Persistent link: https://www.econbiz.de/10003856324
Saved in:
3
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
4
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
5
Five trademark law strategies for managing brands
Lemper, Timothy A.
- In:
Business horizons
55
(
2012
)
2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Saved in:
6
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
7
Protecting your
brand
against the heartbreak of genericide
Walsh, Michael G.
- In:
Business horizons
56
(
2013
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10009732765
Saved in:
8
What women want : creation of a luxury
brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
9
Re-branding
brand
genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
10
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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